Helen of Troy to Acquire Unilever’s Brut

Helen of Troy Limited will acquire from Unilever the rights to the Brut brand in the U.S., Canada and the rest of the Western Hemisphere. Unilever will receive $55 million cash in the transaction. Idelle Labs Ltd., a Helen of Troy subsidiary, will market and sell the Brut line of products.

As part of the deal, Helen of Troy also will receive existing inventory of the Brut products, which includes Brut fragrances, deodorants and antiperspirants. The deal is expected to close in the fourth quarter of 2003.